Whether you go to market or buy your flowers online, how on earth do you decide what flowers you want to sell. There are literally hundreds and hundreds of varieties available and tons of different colours. Some florists go for the scatter gun approach - a little bit of this and a little bit of that until they have every colour under the rainbow in their arms or virtual trolley. Sure this is the way you can work, and indeed this is the way loads of florists shops around the country have run for decades, but we like to think […]