Hi, I’m Emma, founder of Green Parlour Florist, located in Reading. For over 18 years, flowers have been our passion. 

My journey into the floral world started long before we opened Green Parlour, and every day I’m still just as excited about flowers as I was when I first fell in love with them.

My love for flowers began back at school, but it wasn’t until my early career that I really began to immerse myself in the floral world. 

I was lucky enough to work at a flower shop that had a forward-thinking approach, that grew into a successful chain with multiple locations, including one on Oxford Street, London. It was here that my obsession with flowers took root.

Though I studied fine art and ventured into retail management with brands like Gap and French Connection, flowers were always in the back of my mind. 

In 2008, with the incredible support of my partners Paul and Margaret, we took the leap and opened the doors to Green Parlour Florist.

At Green Parlour, I’ve been lucky enough to work with amazing clients along my journey

 Over the years, I’ve had the privilege of creating stunning floral arrangements for weddings, events, and corporate clients.

One of the highlights was receiving a call from HRH The Duchess of Cambridge herself, asking if we would help with the flowers for the royal wedding - a true honour.

We’ve seen many milestones; our first wedding, our first Christmas, the opening of our flower school and every day, I continue to make people smile as we deliver our bespoke floral creations across Berkshire, Oxfordshire, and beyond.

Flowers are more than just petals and stems to me they’re about creating beauty, evoking emotions, and making special moments unforgettable. 

I pride ourselves on offering bespoke florals that perfectly suit each client’s vision. Whether it’s a wedding, a corporate event, or simply a bouquet to brighten someone’s day, I take great care in creating arrangements that reflect the love and passion we have for flowers.

If you ever spot me chatting about flowers in the street, I’ll happily share my latest floral crush or recommend the perfect bloom for your occasion. It’s more than a job—it’s a passion, and I’m grateful every day to be able to do what I love.